How easily Diner’s Club boosted marketing responses by 50% will surprise you!

Diners Club was looking at ways to use the monthly statement to deliver more targeted messages and communications to Members and was interested in testing digital print technology driven by data analytics to better target customised offers. 

The business objective for Diners Club was to test if a statement insert combined with a reinforcement colour message would increase response rates to demonstrate the cost savings/benefits of essential mail as a low cost channel. The test promotion was for their rewards redemption activity, enabling customers to redeem Reward points for vouchers.

After a statement redesign to accommodate the colour message, the campaign was rolled out and the test batch had a 50% improvement in response rate!

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